Job Purpose:
The Brand Specialist will develop and implement brand strategies to ensure consistent market positioning, enhance customer loyalty, and support integrated media planning and buying. This role combines creativity, market analysis, and cross-functional collaboration to drive brand growth.

Key Responsibilities:

• Brand Strategy: Adapt global strategies for the local market, monitor trends, and create aligned campaigns.
• Media Planning and Buying: Plan, execute, and analyze traditional and digital media campaigns, negotiating with agencies and vendors.
• Trade Exchanges: Manage media trade partnerships.
• Campaign Performance: Monitor and report on marketing performance, ROI, and KPIs.

Qualifications:

• Bachelor’s degree or diploma in Marketing, Advertising, Communications, or related fields.
• 5+ years of marketing experience (Media Buying experience is a plus).

Skills and Attributes:

• Expertise in media planning and strategy with strong analytical skills.
• Proficiency in traditional and digital media platforms.
• Excellent organizational, communication, and time management skills.
• Self-motivated, detail-oriented, and customer-focused.