Stimorol, a beloved brand synonymous with chewing gum innovation, embarked on a repositioning journey aimed at captivating consumers with its enticing flavors and immersive experiences. Led by Saatchi & Saatchi, in collaboration with Isilumko, this integrated marketing campaign unfolded across various touchpoints, promising to “Flavour the Moment” and redefine the chewing gum experience.
Campaign Overview: The repositioning campaign, anchored by the message “Flavour the Moment” and the hashtag #StimorolFlavourTheMoment, sought to engage consumers through a series of activations designed to tantalize the senses and ignite moments of joy.
In-Store Activations: With over 200 in-store activations nationwide, Stimorol brought its flavor-packed message directly to consumers. Through interactive displays and sampling opportunities, shoppers were invited to embark on a flavor-filled journey, experiencing firsthand the diverse range of Stimorol gum.
Campus Engagements: Taking the campaign to the heart of student life, Stimorol hosted three campus activations at prestigious institutions including Wits, UCT, and UKZN. Here, students were treated to immersive experiences that transported them into a world of flavor, reinforcing the brand’s message of savoring life’s moments.
Gautrain Activation: At the bustling Hatfield station, commuters had the opportunity to engage with Stimorol’s flavor dome concept, a captivating installation designed to immerse them in a sensory-rich experience. As travelers awaited their trains, they were transported into a whimsical world where flavor reigns supreme, leaving a lasting impression on their journey.
Activations Concepts: Crafted by Isilumko in collaboration with Saatchi & Saatchi and the Mondelez team, the activation concepts were tailored to amplify the campaign’s messaging. From the flavor dome concept to interactive displays, each activation was meticulously designed to resonate with consumers and leave a memorable impression.
Conclusion: As the Stimorol repositioning campaign continues to unfold, consumers are invited to embark on a flavorful journey, where every moment is an opportunity to savor life’s pleasures. With its innovative activations and tantalizing flavors, Stimorol remains committed to enriching lives and flavoring the moments that matter most. Stay tuned as the campaign unfolds, promising more surprises and delights along the way. To ensure that the repositioning campaign reaches its full potential, Stimorol has partnered with a top-tier brand promotion agency. Together, they will leverage the latest marketing techniques and consumer insights to engage with audiences on a deeper level. With their expertise and collaborative approach, the brand promotion agency will help propel Stimorol to new heights of success in the market.
